Articles

• Fostering Entrepreneurship with Microfinance - A Study on Karachi-Pakistan

  Sadaf Jamal, Muhammad Mujtaba

  8-15

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• The Influence of Factors and Personality Traits on Social Business Entrepreneurship Startup Intentions

  Summya Khatoon, Wajiha Saghir

  16-28

  • PDF
• Impact of Workplace Fun on Performance of the Employees

  Mehak Samo, Zahid Ali Channar, Subhash Guriro, Saima Tabassum

  29-38

  • PDF
• Impact of Customer Satisfaction on Buying Behavior: The Mediating Effect of Word of Mouth (WOM). A Survey of Retail Markets of Karachi

  Zahid Ahmed, Muhammad Asim, Muhammad Furquan Saleem

  39-47

  • PDF
• Challenges in Offshore Information Technology Projects in Kuwait

  Zeeshan Sheikh, Rafique Ahmed Khan

  48-58

  • PDF
• Mediating Role of Religiosity on Consumer's Attitude Towards Social Media Advertising in Muharram’s (Islamic Calendar Month)

  Muhammad Ahmed Soofi Desai

  59-78

  • PDF
• Building Blocks of Investment Intention: A Study to Explain Nexus Among Financial Literacy, Intention to Invest and Demographics

  Aafia Yousuf, Asif Hussain Samo, Shahid Obaid, Quratulain Nazeer

  79-91

  • PDF