Effective Strategies for Using Hashtags in Online Communication
Keywords:
Hashtag, Social Network, Community, Strategies, Campaign, Topic, Engagement, Communication, Personal Branding.
Abstract
The features of use of hashtags among students of Lviv were investigated. The list of optimal
strategies for using these communicative tools for personal branding is determined. The effective
strategy for using hashtags in online communication for the personal and company branding is
considered. The results of calculation of effectiveness of hashtags related to # education is
calculated. The reports of using hashtag #education in social networks is presented.
References
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https://medium.com/@transformatortv/%D1%85%D1%8D%D1%88%D1%82%D0%B5
%D0%B3%D0%B8-%D0%B2-instagram-2018.
[2] Oxford English Dictionary – [Electronic resource] – Access mode
http://www.oed.com/view/Entry/389023#eid301493073.
[3] Hiscott R. The Beginner's Guide to the Hashtag, 2013 – [Electronic resource] – Access
mode https://mashable.com/2013/10/08/what-is-hashtag/#GdVd_Zo9RPqG.
[4] Bruns A., Burgess J. The use of Twitter hashtags in the formation of ad hoc publics. 6th
European Consortium for Political Research Conference. – Reykjavik: University of
Icelend, 2011. – http:// eprints.qut.edu.au/46515/.
[5] Schurina J.V. Communicative-game potential hashtags. Vesnik of Cherepovets State
University. - 2015. - № 8 (69). - p. 100-104.
[6] Galyamina J.E. Linguistic analysis of Twitter hashtags. Modern Russian language on the
Internet. M.: Languages of Slavic culture, 2014. P. 13-23.
[7] Zappavigna M. Searchable talk : The linguistic functions of hashtags in tweets about
Schapelle Corby. Global Media Jornal. Australian Edition. 2016. № 10. http: //
www.hca.westernsydney.edu.au/gmjau/?p=1762.
[8] Doctor V. What Characters Can A Hashtag Include, 2012 – [Electronic resource] – Access
mode: https://www.hashtags.org/featured/what-characters-can-a-hashtag-include/.
[9] Korzh R., Fedushko S., Peleschyshyn A. Methods for forming an informational image of
a higher education institution. Webology, 12(2), Article 140, 2015. Available at:
http://www.webology.org/2015/v12n2/a140.pdf
[10] Syerov Yu., Fedushko S., Loboda Z. Determination of development scenarios of the
educational web forum. Proceedings of the XIth International Scientific and Technical
Conference (CSIT 2016). Lviv, 2016. pp. 73-76.
Published
2019-08-16
How to Cite
Fedushko, S., & Kolos, S. (2019). Effective Strategies for Using Hashtags in Online Communication. International Journal of Computing and Related Technologies, 2(2), 68-76. Retrieved from https://ijcrt.smiu.edu.pk/index.php/smiu/article/view/132
Section
Articles
